Hi, I'm Su, the author of this post. I founded Interwell Stationery and have served over 1000+ clients since 2003. Feel free to contact us for custom stationery supplies, manufacturing support, and the latest trends in the industry.
Choosing the right lamination for your stationery products can significantly impact their appeal and durability. But which is better - matte or gloss lamination? This comprehensive guide will help you understand the differences, benefits, and potential downsides of each, so you can make an informed decision.
Lamination, a printing process step, bonds a thin, transparent plastic film to printed material, enhancing its resilience. Applied to both material sides, this laminate shield protects against blemishes, scratches, tears, stains, and moisture. Frequently handled products often use lamination for their ability to amplify design colors and attract attention.
A matte laminated surface, identifiable by its minimal light reflection, appears dull and granular. Its soft touch enhances the sensory experience of packaging. However, a matte finish can subdue and flatten colors, requiring careful examination of samples and prototypes. Commonly used in high-end packaging, matte lamination exudes sophistication and modernity.
Renowned for its shiny appearance, gloss lamination enhances vibrant colors, adding a professional touch to any marketing material. Its frequent use stems from its ability to make colors stand out, ensuring products in laminated packaging command attention on store shelves. Although both lamination types offer durability, your choice between matte and gloss can significantly impact the package's final look due to their differing light absorption and reflection properties.
As per a Smithers Pira report, the global print market's total value is projected to hit $874 billion by 2024, with packaging print leading the way. This suggests a significant role for matte and glossy lamination in future packaging design.
Displaying Products in Bright Light: Matte lamination reduces glare, enhancing visibility and recognition from a distance. Ideal for stationery displayed under bright store lights.
Limited Handling: Matte lamination is prone to scratches and scuffs from frequent handling. It's suitable for stationery with limited handling, like premium gift sets.
High-Quality Perception: Matte finish conveys sophistication, perfect for high-end stationery products.
Subdued Color Palette: Matte lamination complements subdued color palettes, enhancing the elegance of the design.
Frequent Handling: Gloss lamination resists scuffs and smudges and can be easily cleaned. It's ideal for stationery that requires frequent handling, like school supplies.
Vivid Colors: If your design features bright colors, gloss lamination enhances their vibrancy.
Cost Considerations: Gloss lamination is typically less expensive than matte, making it a cost-effective choice for large-scale production.
Before deciding on a lamination type, consider its intended purpose. Both matte and gloss lamination have their drawbacks, but these may be negligible depending on your specific needs.
In some cases, a combination of both types might be the best solution:
With many options available, laminations and coatings can be the finishing touch to any packaging design. As experts in stationery and packaging, Interwell can help you select the optimal packaging lamination based on your specific needs, brand image, budget, and other criteria.